01Just starting
“I have the strategy and the idea…”
- “How do I get the organisation to move with it?”
- “How do I get stakeholders on board?”
- “Which capabilities and people do I need?”
Transformation leader coaching & advisoryTransformation leaders
Organisations don’t transform.
People do.
I help transformation leaders move people, not just plans — including in the time of AI.
Where you are
Does this sound like you?
02Leading it and stuck
“It looks good on paper, but…”
- “Why isn’t the organisation moving?”
- “My stakeholders and teams aren’t going in the direction we need.”
- “I don’t know what to do next.”
Some leaders keep pushing. Some quietly give up. Either way, you can start here.
What’s really going on
People don’t resist change. They resist more work.
Your people are already busy and overloaded. A transformation that lands as another to-do list won’t move them. You don’t need to be a psychologist — but you do need to understand people.
What you already know
- Vision
- Strategy
- Structure
- Cadence
Important — and most of us have already learned it.
What moves people
- Listen.
- Build relationships.
- Find out what people really need.
- Make sure it truly helps them — in their work and their life.
This is what decides whether the organisation moves.
What I help you withHow to move people — and how to become a better leader for them.
Let’s Talk Two ways to work →The real cost
Staying stuck is never free.
Results
The programme doesn’t deliver.
Credibility
You lose the trust you need to lead it.
Energy
You spend all of it pushing something that won’t move.
Belief
People stop trusting transformations. The next one starts with “here we go again.”
How I help
Two ways to work together.
Both work whether you’re just starting or already leading it. You choose the way that fits.
Advisory
You get my advice.
You tell me the problem and the challenges you’re facing. I tell you what I would do — and what you should do next. Quick and direct.
- 1-hour sessions
- Face to face in Veenendaal, or online by video call
- Book a session when you have a challenge
Coaching
You change how you lead.
We look at who you are and how you’ve been working. We find what hasn’t worked — and why it keeps repeating. Leading a transformation often asks for a transformation in you first.
- 1-hour sessions
- Face to face in Veenendaal, or online by video call
- For the best results: at least 3 sessions — once a month or every two weeks
“Advice tells you what to do. Coaching finds out why you haven’t done it yet.”
How it starts
Start with one hour.
Send an enquiry
Tell me what you’re facing. I reply personally within 24 hours.
A call to see if we’re a match
If it fits, we choose together: coaching or advisory.
Start with one session
One hour. If it works for you, we continue — for example one conversation a month.
- 1 hour per session
- Veenendaal or online
- Confidential — also from your employer
- Your organisation can pay
- No long-term contracts
What becomes possible
Clarity you can see — in action.
Ideas, but no action yet?
You start moving.
Action, but not the results?
You see new possibilities — and new actions.
- You know where you stand.
- You know what you need to face.
- You know what you need to do.
How I work
The DARE framework.
- DefineGet clear on the challenge.
- AcknowledgeFace what keeps things stuck.
- ReauthorSee the situation differently.
- ExecuteTurn clarity into action.
Why me
I had to transform myself before I could lead transformation.
I built a business, consulted, and burned out. Then I joined a Fortune 500 company, where I built platforms, scaled them, and went on to lead transformation from the inside. Along the way I did a lot of transformation work on myself — and that changed how I lead. I’ve been coached, and have coached others, since 2022.
Entrepreneur
I built a business, consulted — and burned out.
Platform builder
I built platforms and scaled them up.
Transformation leader
I’ve led transformation inside a Fortune 500 company, without formal authority.
Coach
Coached, and coaching others, since 2022.
- Years
- 15+
- Digital platforms delivered
- 100+
- People led across teams
- 45+
In their words
★★★★★
“What truly sets him apart is his ability to lead large-scale transformations.”
★★★★★
“Amanj has a rare ability to ask direct, stretching questions in a way that feels supportive rather than confrontational.”
★★★★★
“He consistently held a powerful space for me to confront myself, grow, and step into greater self-expression and leadership.”
★★★★★
“In less than 1 hour Amanj managed to bring me back to ground, empower me, and put me in the driving seat of my own life.”
Questions
Before you decide.
Something else on your mind? Get in touch →
In advisory, you tell me the problem and I tell you what to do. In coaching, I ask you questions so you discover more about yourself — what hasn’t worked, why it keeps repeating, and what you need to do differently.
That’s what the first call is for. If we’re a match, we choose together: coaching or advisory.
Yes. I invoice through my company, so your organisation can pay for the sessions.
No. Everything we discuss is confidential — also from your employer.
I work with you, the transformation leader, one to one.
Yes — it’s what I’m most passionate about. AI changes the tools, but people still decide whether a transformation moves.
One hour. Face to face in Veenendaal, or online by video call.
For coaching, plan at least three sessions — once a month or every two weeks. Advisory works per session, whenever you have a challenge.
No. Start with one session. If it works for you, we continue — and you can stop whenever you want.
No. Coaching focuses on discovering your blind spots, getting into action and moving forward. If you’re dealing with other issues, always talk to a therapist.
English and Dutch.
Get in touch
You don’t need the answer before we talk.
Bring the strategy, the stakeholders, the parts that aren’t moving. We’ll find what’s in the way — together.
- I reply personally within 24 hours.
- Confidential — also from your employer.
- Your organisation can pay.
Thank you — your message is on its way.
I reply personally within 24 hours.