Early-stage startups
- “Is this the right business model?”
- “What do I build first — and what do I leave out?”
Advisory
A clear second opinion on the decisions that shape your business.
You bring the challenge. I tell you what I would do — from 15+ years of building businesses, products and transformations.
Who I advise
From the first idea to a global organisation.
I have worked in each of these — as a founder, as a consultant and from the inside of a large organisation.
Growing SMEs & scale-ups
- “How do we grow without everything running through me?”
- “How should the team be organised now?”
Digital & e-commerce businesses
- “Which platform choices will we regret later?”
- “Where do we lose customers between offer and checkout?”
Corporates in transformation
- “How do I get six teams moving in one direction?”
- “Where does AI really fit in our transformation?”
I advise the leader carrying the transformation — one to one.
What I advise on
Four areas I know from the inside.
Not theory. Each one is work I have done myself — and made mistakes in.
Strategy & business model
Direction, positioning and priorities — where to play, and what to say no to.
Product & digital platforms
Product strategy, roadmaps, e-commerce, and bringing several platforms together into one.
Transformation & operating model
Team structures, ways of working and aligning stakeholders — so teams move together.
AI adoption
Where AI fits in your business — and how to bring your people along with it.
Advisory or coaching?
Two different conversations.
Advisory — this page
You get my advice.
- You bring a challenge and tell me the situation.
- I tell you what I would do — and what to do next.
- You keep the decision, and you and your team do the work.
Best when you face a business decision and want an experienced view.
Coaching
You find the answers.
- I guide you to find your own answers.
- You discover your blind spots and shift how you see yourself.
- Next time, you know how to deal with it yourself.
Best when the challenge is about you as a leader.
More about coaching →Not sure which one you need? That’s what the first call is for.
How we work together
Your sounding board.
An experienced person outside your business to think out loud with. We meet regularly, you bring what is on your desk, and you leave each session knowing what to do next.
No long-term contract: start with one session and continue only if it helps.
Advisory session
€200per 1-hour session
- Every two weeks or once a month — you choose the rhythm
- Face to face in Veenendaal, or online by video call
- Everything is confidential — also from your employer
- Your organisation can pay — I invoice through my company
- Stop whenever you want
How it starts
Start with one hour.
Send an enquiry
Tell me about your business and the decision in front of you. I reply personally within 24 hours.
A call to see if we’re a match
We check whether advisory is what you need — or whether coaching fits better.
Your first session
One hour on your challenge. If it helps, we continue at the rhythm you choose.
Why my advice
I’ve had to make these decisions too.
I have started businesses of my own, advised scale-ups, and today lead the unification of three digital platforms at a global Fortune 500 company. The advice you get comes from doing the work — not from watching it.
Founder
Founded UX Maze, my first company, and built my own businesses since.
Advisor to scale-ups
Consulted scale-ups from 2019 to 2021.
Product & platform leader
Bringing web, offer, cart, checkout and account together across three platforms.
Transformation leader
Coordinating six delivery streams in a global transformation.
- Years
- 15+
- Digital platforms delivered
- 100+
- People led across teams
- 45+
BSc ICT (HAN) · Scrum.org PSM I/II, PSPO I/II, PAL I
★★★★★
“Amanj has a rare ability to ask direct, stretching questions in a way that feels supportive rather than confrontational.”
★★★★★
“He consistently held a powerful space for me to confront myself, grow, and step into greater self-expression and leadership.”
★★★★★
“In less than 1 hour Amanj managed to bring me back to ground, empower me, and put me in the driving seat of my own life.”
★★★★★
“His listening skills are impeccable — I felt seen and heard in his presence.”
Questions
Before you decide.
Something else on your mind? Get in touch →
In advisory, you bring a challenge, tell me the situation, and I tell you what I would do. In coaching, I guide you to find your own answers — you discover your blind spots and learn how to handle a similar situation next time.
Early-stage startups, growing SMEs and scale-ups, digital and e-commerce businesses, and leaders in larger organisations going through transformation.
No. I give you my advice on what to do. You keep the decision, and you and your team carry it out.
€200 per 1-hour session.
Yes. I invoice through my company. What we discuss stays confidential — also from your employer.
No. Start with one session. If it helps, we continue at the rhythm you choose — and you can stop whenever you want.
One hour. Face to face in Veenendaal, or online by video call.
Nothing formal. Know the situation and the decision in front of you — that’s enough to start.
English and Dutch.
Get in touch
Bring the decision. Let’s look at it together.
Tell me about your business and what you’re facing. You don’t need it all worked out.
- I reply personally within 24 hours.
- Everything you share is confidential.
- No long-term contracts.
Thank you — your message is on its way.
I reply personally within 24 hours.