Human possibility in an age of technology.

A new country, alone.

I came to the Netherlands on my own and did whatever paid: I made pizzas, worked in restaurants, cleaned and delivered newspapers.

You can start with nothing and still choose what you build.

Studying, and a first company.

I learned Dutch, began a BSc in ICT at HAN in Arnhem, and in 2010 started my own small business — my way of learning faster than a classroom could teach me.

Eighty hours.

In a partnership I worked 80 hours a week, and at the end little was left for me. I ended it and spent a year freelancing in eCommerce consultancy.

Busy is not the same as building.

UX Maze.

I started again with my agency, UX Maze. Many clients, and revenue that grew by 100% every year.

Everything depended on me.

Next to the agency I started a consultancy, eSavvy, and from 2019 to 2021 I advised scale-ups. In 2020 I burned out. My family, my relationships, my company — everything depended on me, and it was too much.

Success you cannot sustain is not success.

Letting go.

I let go of a lot of clients and went back to freelancing. Alongside the recovery, I started looking for answers — and for who I was.

Learning to lead without a title.

From 2022 to 2026 I was in coaching programmes — being coached, and coaching myself. I trained in ontological coaching, communication and team leadership. In 2023, for the first time in my life, I became an employee — leading product and platform work.

You don’t need authority to create movement. You need clarity, trust and alignment.

Everything goes to work.

The builder, the one who broke, the one who learned to listen, the one who leads change without a title. Today I coach and advise founders and leaders — and I’m still learning.