Helping Leaders Live Fully with Clarity, Presence, and Power
You have achieved a lot. But deep down, something feels off.
I guide founders, leaders, and professionals to reconnect with what truly matters and act on it with clarity.
Why I Do This Work
Every single day, we are faced with a choice: to stay in survival or lead from truth, clarity, and love.
My mission is to bring love, connection, and presence back into how we live, lead, and grow.
This work is about transformation from within, not just results on paper. It’s knowing that you are whole, perfect and complete.
I do this work because I have lived the gap between external success and inner emptiness. And I now help others close that gap, for good.
Who I Work With
I work with those who feel there is more to life and are ready to live it. Not from a place of lack but from purpose.
Clients I serve:
- Founders and business owners at a turning point
- Corporate and team leaders seeking clarity, not just goals
- Professionals who want to live and lead from a deeper place
You want to lead with presence, power, and purpose and take aligned action in every part of life. You want to feel alive!
My Journey – From Survival to Purpose
I left Kurdistan, Iraq at 19 to start a new life in the Netherlands. That journey shaped everything, my perspective, my values, and my purpose. Two key values helped me a lot:
- Focus on what I have influence on
- Learn and adapt every day
In the second year of university, I launched my first business, building an agency that delivered over 100 ecommerce stores across Europe.
That chapter led me into consultancy, product leadership, and global digital transformation work. I worked with startups and corporations, scaling platforms and leading change.
On paper, I was happy and successful, but in reality I was stressed, in survival mode and feeling empty inside pushing for the next milestone and nothing was enough.
That is when my journey inwards started, I started in 2020 to look inwards and redefine my perspective and taking care of my body, mind and spirit. I have been in ontological coaching programs in the past 5 year, being coached and also prepared as a coach.
Have you ever wondered why is it that you know so much and yet, you are not acting on it?
I was dealing with that question. That is where I discovered my being as the centre of everything and that I’m whole, perfect and complete. This gave me some new insights:
- Everything starts with your being
- You have a choice Now, not tomorrow
- Being leads to action, not the other way arround
What I Offer
Grounded Consultancy
Strategy meets soul. Business, product and digital advisory and transformation for mission-driven companies and product teams.
Why work with me – My Philosophy
The way you are being shapes everything.
I do not believe in surface-level solutions or copy-paste strategies.
I work from presence, not just frameworks.
When you work with me:
- I have done deep personal work, moved through crisis, and reconnected with purpose.
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I listen deeply to what is said and unsaid
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I help you see clearly beyond confusion or performance
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I support you to step into full ownership of your life, your work, and your next chapter
What Makes Me Different
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I bridge inner work and real-world execution
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I bring 15+ years of experience in entrepreneurship, product management, ecommerce, and digital transformation
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I have built businesses from scratch and led complex corporate change
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I see the human behind the professional, and the leader behind the title
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I co-create with you. I do not direct. I do not fix. I empower
Ready to Begin?
Whether you are looking for personal clarity, product strategy, or business transformation — I am here to partner with you.