01New in the role
“I’ve just stepped into product leadership…”
- “Where do I even start?”
- “How do I earn the trust of stakeholders who were here before me?”
- “What do we build first — and what do we stop?”
Product leader coaching & advisoryProduct leaders
You lead the product.
Nobody reports to you.
I help product leaders, product managers and product owners decide what’s worth building — and bring stakeholders and teams with them, without formal authority.
Where you are
Does this sound like you?
02Leading it and stretched
“Everyone wants something from the product…”
- “Every stakeholder has a different priority.”
- “The platform has to scale, but the teams pull in different directions.”
- “Nobody reports to me — but I’m accountable for the outcome.”
Some product leaders say yes to everything. Some stop saying anything. Either way, you can start here.
The questions on your desk
You don’t lead with authority. You lead with clarity.
Product leaders sit between strategy, technology and people — often without a single direct report. Frameworks tell you how to prioritise. They don’t tell you how to get five teams and ten stakeholders to agree.
Stakeholders
Everyone has a priority. Who decides — and how do you say no without losing them?
What to build
Too many ideas, not enough capacity. What matters most — and what can wait?
Build or buy
Build it, buy it or partner? A decision you’ll live with for years.
Scaling the platform
What worked for one team breaks at ten. How do you grow it without slowing everyone down?
One direction
The teams don’t report to you. They still need to move with you.
What I help you withDeciding what matters — and bringing people with you without the title.
Let’s Talk Two ways to work →The real cost
Doing nothing is never free.
The roadmap keeps moving whether or not you’re steering it. Here is what waiting usually costs.
Focus
The team builds what’s loudest, not what matters — and the market moves on.
Trust
Stakeholders start going around you, not through you.
The platform
Every team builds its own version. Complexity — and cost — keeps growing.
You
You become the bottleneck — holding everything together, and running out of energy to lead.
How I help
Two ways to work together.
Both work whether you’re new in the role or have led product for years. You choose the way that fits.
Advisory
You get my advice.
Bring the decision on your desk — the roadmap call, the build-or-buy question, the stakeholder standoff. I tell you what I would do — and what you should do next. Quick and direct.
- 1-hour sessions
- Face to face in Veenendaal, or online by video call
- Book a session when you have a decision to make
Coaching
You change how you lead.
We look at how you show up with stakeholders and teams. We find what hasn’t worked — and why it keeps repeating. Leading without authority starts with how you lead yourself.
- 1-hour sessions
- Face to face in Veenendaal, or online by video call
- For the best results: at least 3 sessions — once a month or every two weeks
“Advice tells you what to do. Coaching finds out why you haven’t done it yet.”
How it starts
Start with one hour.
Send an enquiry
Tell me what you’re facing. I reply personally within 24 hours.
A call to see if we’re a match
If it fits, we choose together: coaching or advisory.
Start with one session
One hour. If it works for you, we continue — for example one conversation a month.
- 1 hour per session
- Veenendaal or online
- Confidential — also from your employer
- Your organisation can pay
- No long-term contracts
What becomes possible
Clarity you can see — in action.
New in the role?
You find your footing — and your voice.
Leading, but stretched?
Stakeholders and teams move in one direction.
- You know what to build — and what not to.
- You know who to bring along, and how.
- You know what to do next.
How I work
The DARE framework.
- DefineGet clear on the challenge.
- AcknowledgeFace what keeps things stuck.
- ReauthorSee the situation differently.
- ExecuteTurn clarity into action.
Why me
I’ve led product without formal authority, too.
I started as an entrepreneur: I built a business, consulted, and burned out. Then I joined a global Fortune 500 company as a product leader — building digital platforms, scaling them, and today leading 45+ people, product owners among them, to unify three platforms. That work grew into leading transformation, mostly with people who don’t report to me. I know the stakeholder meetings, the trade-offs and the build-or-buy calls from the inside. And since 2022 I’ve been coached, and have coached others.
Entrepreneur
I built a business, consulted — and burned out.
Product leader
I built digital platforms, scaled them, and now lead 45+ people — product owners among them — unifying three platforms.
Transformation leader
I’ve led transformation inside a Fortune 500 company, without formal authority.
Coach
Coached, and coaching others, since 2022.
- Years
- 15+
- Digital platforms delivered
- 100+
- People led across teams
- 45+
In their words
★★★★★
“Amanj has a rare ability to ask direct, stretching questions in a way that feels supportive rather than confrontational.”
★★★★★
“In less than 1 hour Amanj managed to bring me back to ground, empower me, and put me in the driving seat of my own life.”
★★★★★
“What truly sets him apart is his ability to lead large-scale transformations.”
★★★★★
“He consistently held a powerful space for me to confront myself, grow, and step into greater self-expression and leadership.”
Questions
Before you decide.
Something else on your mind? Get in touch →
Yes. Product owners, product managers and product leaders share the same core challenge: deciding what matters and bringing people with them. We start where you are.
In advisory, you tell me the problem and I tell you what to do. In coaching, I ask you questions so you discover more about yourself — what hasn’t worked, why it keeps repeating, and what you need to do differently.
That’s what the first call is for. If we’re a match, we choose together: coaching or advisory.
Yes — that’s what advisory is for. I’ve built and scaled digital platforms inside a global Fortune 500 company. I’ll tell you what I would do, and why.
Yes. I invoice through my company, so your organisation can pay for the sessions.
No. Everything we discuss is confidential — also from your employer.
I work with you, one to one.
Yes. AI changes what teams can build, and how fast. Deciding what’s worth building — and bringing people with you — is still human work.
One hour. Face to face in Veenendaal, or online by video call.
For coaching, plan at least three sessions — once a month or every two weeks. Advisory works per session, whenever you have a decision to make.
No. Start with one session. If it works for you, we continue — and you can stop whenever you want.
No. Coaching focuses on discovering your blind spots, getting into action and moving forward. If you’re dealing with other issues, always talk to a therapist.
English and Dutch.
Get in touch
You don’t need the answer before we talk.
Bring the roadmap, the stakeholders, the decision you keep postponing. We’ll find what’s in the way — together.
- I reply personally within 24 hours.
- Confidential — also from your employer.
- Your organisation can pay.
Thank you — your message is on its way.
I reply personally within 24 hours.