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Business Coach & Transformation Advisor

Build a powerful business and still have the life you built it for.

I help founders go from running on adrenaline and lying awake at night to leading their business with clarity and finally being present in their own life.

Senior leader at a global Fortune 500 · Speaker at TechEx Europe alongside IKEA, Nike, ING, Uber & Heineken · Growth Minds Podcast · Next Level Branding Podcast

Amanj Hamid — Business Coach
The DARE Framework
25+
Founders & executives coached across Europe
16
Years of experience
3
Areas of expertise
1
The DARE framework — Define, Acknowledge, Rewrite, Execute
Sound familiar?

You have built something real. And it is running you.

You are successful by every external measure. And you cannot switch off.

  • You wake up already thinking about work
  • You lie awake at night running through problems
  • You cannot be present with your family in the evening because your mind is still at work
  • You keep hitting revenue targets and feeling nothing when you get there
  • You are the bottleneck in your own business but cannot let go
  • You are exhausted but cannot stop

The gap between where you are and where you want to be is not a strategy problem. It is the noise you are still listening to.

The DARE Framework

This is where I come in.

Not by giving you more information. By working at the level of who you are being underneath all the doing.

D
Define
Get radically clear on what is actually happening. Not the surface problem. The real one underneath. Most founders are solving the wrong problem because they cannot see clearly enough to find the right one.
A
Acknowledge
See and own what is true right now without judgment. The patterns. The beliefs. The stories running in the background that are driving behaviour without permission.
R
Rewrite
Shift the identity layer. Not the habits. Not the schedule. Who you are being underneath all the doing. This is where the real transformation occurs.
E
Execute
Move from a completely different place. Not harder. Not faster. Clearer. More present. More powerful. Action that comes from clarity rather than anxiety.
Client Stories

What others say

Real words from founders, executives and leaders who have done the work.

★★★★★

In less than 1 hour Amanj managed to bring me back to ground, empower me, and put me in the driving seat of my own life. The calls were the equivalent of weeks of psychotherapy.

Denisa Erten
Denisa Erten
Product Leader
★★★★★

Amanj has a rare ability to ask direct, stretching questions in a way that feels supportive rather than confrontational. His coaching creates space to see more clearly, think more calmly, and take more intentional action.

Zoe Dyer
Zoe Dyer
Chief Product Officer
★★★★★

What stood out most was his willingness to be both a coach and a human being — open, vulnerable, and receptive to growth himself. He consistently held a powerful space for me to confront myself, grow, and step into greater self-expression and leadership.

Bart Minne
Bart Minne
Interim Director Business Developer
★★★★★

Amanj leads from a place of authenticity and deep personal commitment. He created an environment built on trust, accountability, and encouragement — allowing individuals to step outside their comfort zones and realise their potential.

Reena Sidar
Reena Sidar
Senior Talent Acquisition Partner
★★★★★

What I noticed most was how quickly I moved from thinking to doing. Sessions didn't leave me with more to process — they left me in motion. What sets Amanj apart is his approach. He is kind and never forces an outcome — he inspires you and brings you along. You don't feel pushed. You feel enrolled.

P
Paola
Yoga Teacher
★★★★★

He helped me unlock so many ways of being I never could think I even had. His listening skills are impeccable — I felt seen and heard in his presence.

Rawan Dashti
Rawan Dashti
Entrepreneur
★★★★★

Amanj led our group like a true professional. He listened, asked the right questions, and shared insights from his own experience. I thoroughly enjoyed the experience.

Gabriella Snell
Gabriella Snell
Business & Tax Strategist
★★★★★

Amanj helped me to have better conversations using enrolment language to more powerfully register people into my project. After the sessions I felt more empowered and confident. Talking to people in my communities is now much easier — there is no pressure to get a yes or no.

R
Richard Dennis
Personal Coach
★★★★★

Amanj's ability to listen, ask insightful questions, and share relevant experiences made our group discussions incredibly valuable.

Ronz Co
Ronz Co
Licensed Psychometrician
★★★★★

Amanj provided clarity and simplified direction — from zero to my first 100 followers. A great support and accountability resource.

Hans Gullickson
Hans Gullickson
Artist
10 reviews
How we work together

Services built for leaders ready to think differently

Business Coaching

For founders and SME owners who are scaling but losing clarity. You don't need more strategy. You need to think more clearly about the strategy you already have.

Learn more →

Transformation Advisory

For Product Leaders, Transformation Leaders, and Digital Leaders inside organisations navigating complexity, driving change, and carrying more than anyone around them realises.

Learn more →

Speaking

Panel discussions and workshops on founder clarity, transformation leadership, and leading without burning out. Available across Europe.

Learn more →
Amanj Hamid
My Story

I built my first business from a university bedroom.

I do something almost no coach does — I'm still in the arena. By day, I lead global digital transformation at a Fortune 500 company. By design, I coach leaders navigating the same complexity I face every day. That dual perspective is what makes the conversations different.

No blueprint. No safety net. Just a belief that I could figure it out — and enough stubbornness to keep going until I did.

That agency became the foundation of everything that followed. Consulting. Freelancing. Interim leadership. And eventually, a global transformation mandate at a Fortune 500 company.

"I built a digital agency from a university bedroom, grew it to serve over 100 clients across Europe, burned out at the peak of it in 2020, rebuilt myself completely, and now lead at the highest level of my career while helping founders find the same shift without paying the same price I paid."

Today I operate at the intersection of two worlds most people keep separate — global digital transformation by day, and coaching founders and senior leaders alongside it.

More about me →
Amanj Hamid
Currently
SL
Senior Product & Transformation Leader
Global Fortune 500 Company
AC
Business Coach & Transformation Advisor
amanjhamid.com
16 Years Across
Entrepreneurship
University bedroom to Europe
eCommerce & Product
Global platforms at scale
Digital Transformation
Multi-country, Fortune 500
Coaching & Advisory
Founders & senior leaders
About Me

What makes me uniquely qualified

I don't come from a therapy background or a traditional coaching certification mill. I come from the trenches — 16 years of building businesses, leading teams, navigating organizational complexity, and doing the inner work that made all of it sustainable.

That combination — real-world executive experience plus deep personal development work — is what makes the conversations I have with clients different.

Education & Credentials
Bachelor of Science — ICT
Hogeschool van Arnhem en Nijmegen (HAN) · Netherlands
PSM
Professional Scrum Certifications
Scrum.org · Agile leadership & product delivery
PSM IPSM IIPSPO IPSPO IIPAL I
Business Coach & Transformation Advisor
Since 2022 · 25+ clients · Founders, executives & senior leaders
OC
Ontological Development & Coaching
Transformational training & coaching
The Forum
Advanced Course
Self Expression & Leadership Program
Introduction Leaders Program
Communication Courses
Team Management & Leadership Program
Multiple Seminars & Coaching Programs
How we work together

Two ways to start.

Both begin with a free 15-minute conversation. Because the right fit matters more than the right package.

Single session

Advisory Strategy Call

One session. One challenge. You leave with a decision made.

€350
+60-minute focused session · Online
+One specific challenge — worked through completely
+Leave with a clear next step — not a to-do list
+Uses the DARE framework
Start the conversation →
Ongoing

Founder Transformation Retainer

Ongoing partnership for founders in a transition moment.

Investment on request
+Monthly 1-on-1 sessions — 60 minutes on your biggest challenge
+Direct WhatsApp access between sessions
+A genuine thinking partner — not an accountability check-in
+Something concrete after every session
+No long-term contracts — monthly, because the work should speak for itself
+Grounded in ontological coaching — identity level, not just tactics
Start the conversation →
FAQ

Questions worth asking

If you're considering working with me, you probably have a few of these. Good.

Still have questions? Let's talk →

"This is not a knowledge problem. It's a clarity problem."

"I ask the questions nobody else in your life dares to ask — the ones that make everything suddenly, uncomfortably clear."

No. Therapy works with the past to heal wounds. What I do is coaching rooted in ontology — the study of being. We work in the present: your identity, your blind spots, the stories quietly shaping your decisions. It's not about fixing something broken. It's about seeing what you couldn't see before.
Most coaching gives you tools and action steps. Transformational coaching goes deeper — to the level of identity. Not just what you do, but who you are being when you do it. We're looking at the underlying structure producing your results and your stuck points.
Neither. A mentor shares their path. A consultant gives you answers. I do neither. I ask the questions nobody else in your life dares to ask — the ones that make everything suddenly, uncomfortably clear.
There's no standard timeline. Some clients experience a fundamental shift in a single session. Others need several conversations before something cracks open. The depth of change depends entirely on your willingness to go there.
60 minutes, online, one-on-one. No slides, no worksheets, no homework lists. Just a focused conversation that goes deep. I hear what you're saying — and what you're not saying.
Founders, executives, and senior leaders who are already performing at a high level — and who sense that something is off. Not broken. Not failing. Just quietly aware that the version of success they've been building doesn't quite fit anymore.
I've lived the pressure you're under. 16 years of entrepreneurship, leadership, and transformation — including my own. I'm coaching from experience and deep personal development work through ontological training and development programmes.
Coming soon

Know exactly where your leadership is costing you.

The Leadership Wheel Assessment maps your leadership across 6 areas — Strategic Clarity, Personal Leadership, Team & People, Energy & Wellbeing, Execution & Focus, and Self-Awareness — and shows you precisely where to focus first.

30 questions. Your personalised leadership profile. Free.

Join the waitlist →

Launching soon — be the first to access it.

On LinkedIn

Join the conversation

Every week I share ideas on clarity, leadership, and what it really takes to perform at your best — without losing yourself in the process.

3K+
Followers & growing
Weekly
Posts on leadership & clarity
10K
Goal — grow with me
Follow on LinkedIn
Amanj Hamid · LinkedIn

Can a Product Owner do the job of a Product Manager? And, should they? Misunderstanding these two is a recipe for confusion and missed opportunities. A Product Owner is not the same as a Product Manager — but the two are often conflated. Here's why it matters...

Read on LinkedIn →
Amanj Hamid · LinkedIn

For years, I thought working long hours and taking no holidays was key to staying on top of everything. I looked successful on the outside but felt empty inside — needing another milestone, another goal, another number to keep me going. What is the point of having something and missing something else?

Read on LinkedIn →
Articles

Thoughts on clarity, leadership & growth

View all articles →
Clarity

Why High Performers Get Stuck (And How to Get Out)

You're smart, experienced, and driven. So why does it feel like you're spinning your wheels?

Read article →
Leadership

The Most Underrated Leadership Skill No One Talks About

It's not strategy, communication, or vision. It changes how you show up in every meeting.

Read article →
Presence

From Burnout to Building: What the Mountains Taught Me

The moment I stopped performing and started being present — everything changed.

Read article →
Ready?

Your business is ready for the next level. Are you?

Book a free 15-minute conversation. No pitch, no pressure — just an honest look at what is in the way.

Book Your Free Discovery Call