You know something needs to change. But knowing what to do isn't always the problem.
I help founders and senior leaders see what's really going on, determine what needs to happen next, and move.
Business growth, profitability, people and decisions.
Advisory →Leadership, decisions, complexity and organisational performance.
Executive Coaching →Alignment, ownership, operating models and execution.
Leadership & Transformation →The business is the focus.
Complex business problems rarely sit neatly inside one function. I help you work through business, growth, commerce, product and strategic challenges — and determine what needs to happen next.
Explore Advisory →The organisation is the focus.
Lead complex change with greater clarity, alignment and ownership. I help leaders navigate transformation, operating models, organisational complexity and the gap between strategy and execution.
Explore Leadership & Transformation →The person is the focus.
A space to think clearly, challenge what is keeping you stuck, make difficult decisions and move forward — with someone who listens deeply and asks the questions others may not.
Explore Executive Coaching →You may already know what isn't working. The more useful question is: why isn't it being solved?
I help you see what is actually happening, challenge what may be keeping you stuck, create new possibilities and move into action.
15+ years across business, digital products, ecommerce and complex transformation. I built my first company from a university bedroom and later led complex transformation and product work inside a large multinational organisation.
Writing about leadership, transformation, product, e-commerce, entrepreneurship and the problems underneath the obvious problem.
A framework for measuring whether your brand gets recommended by AI, built from a real buyer journey.
Read the article →Why change is the only constant, and what that means for how you lead through it.
Read the article →What value actually means in product management, and how to define, measure, and maximise it.
Read the article →Reflections from people I've coached and supported through leadership and personal transformation.
In less than 1 hour Amanj managed to bring me back to ground, empower me, and put me in the driving seat of my own life. The calls were the equivalent of weeks of psychotherapy.
What stood out most was his willingness to be both a coach and a human being — open, vulnerable, and receptive to growth himself. He consistently held a powerful space for me to confront myself, grow, and step into greater self-expression and leadership.
What truly sets him apart is his ability to lead large-scale transformations. He has a remarkable talent for breaking down complex initiatives into well-defined workstreams and execution layers, enabling teams to move with confidence while maintaining alignment to the overall vision.
Amanj has a rare ability to ask direct, stretching questions in a way that feels supportive rather than confrontational. His coaching creates space to see more clearly, think more calmly, and take more intentional action.
