Coaching & advisory
The problem is rarely
the problem.
I help founders and leaders uncover what’s really blocking progress — and move forward.
Who I help
Which one sounds like you?
- Founders & business ownersStarting something new — or growing what you’ve built?Founder coaching & advisory
- Transformation & senior leadersThe transformation makes sense. The organisation isn’t moving.Transformation leadership coaching & advisory
- Product & commerce leadersBuilding products and platforms that need to scale?Product coaching & advisory
My point of view
The visible problem is not always the one that needs solving.
What you see
- Progress stalls
- Priorities compete
- Stakeholders disagree
What’s really going on
- Unspoken assumptions
- Decisions nobody owns
- Competing definitions of success
- Patterns that no longer fit
That’s where I start.
How I work
The DARE framework.
- DefineGet clear on the challenge.
- AcknowledgeFace what keeps things stuck.
- ReauthorSee the situation differently.
- ExecuteTurn clarity into action.
About me
I’m Amanj — builder, transformation leader and coach.
I’ve sat in the chair you’re in. That’s why I bring four perspectives together:
I’ve built and run a business
Decisions with incomplete information — and the consequences.
I’ve built and run a product
Digital products and commerce platforms across markets.
I’ve led transformation from the inside
Vision, operating model and stakeholder alignment.
I’ve practised ontological coaching since 2022
How people see their situation — and change it.
- Years
- 15+
- Digital platforms delivered
- 100+
- People led across teams
- 45+
★★★★★
In less than 1 hour Amanj managed to bring me back to ground, empower me, and put me in the driving seat of my own life.
★★★★★
“Amanj has a rare ability to ask direct, stretching questions in a way that feels supportive rather than confrontational.”
★★★★★
“What truly sets him apart is his ability to lead large-scale transformations.”
★★★★★
“He consistently held a powerful space for me to confront myself, grow, and step into greater self-expression and leadership.”
Speaking
Looking for a speaker or workshop facilitator?
Insights
Beneath the Surface.
Ideas for leaders facing complex challenges.
How it starts
Three steps to your own answers.
Send an enquiry
Tell me what you’re facing. I reply personally within 24 hours.
A call to see if we’re a match
If it fits, we choose together: coaching or advisory.
Work through your topics
Session by session, you find your answers — on your own or in conversation.
What becomes possible
Clarity you can see — in action.
Ideas, but no action yet?
You start moving.
Action, but not the results?
You see new possibilities — and new actions.
- You know where you stand.
- You know what you need to face.
- You know what you need to do.
You don’t need the answer before we talk.
Bring the situation. We’ll find what’s in the way — together.
Get in TouchI reply personally within 24 hours.