I build digital commerce platforms that scale across markets — and the teams and organisations needed to make them succeed. I work with enterprises navigating complex transformations, and with founders and leaders who need clarity to lead, grow, and build what's next.
People do.
The clarity we have about ourselves, our teams, and the future we're trying to create — that's where the real work begins.
Real words from founders, executives and leaders who have done the work.
In less than 1 hour Amanj managed to bring me back to ground, empower me, and put me in the driving seat of my own life. The calls were the equivalent of weeks of psychotherapy.
Amanj has a rare ability to ask direct, stretching questions in a way that feels supportive rather than confrontational. His coaching creates space to see more clearly, think more calmly, and take more intentional action.
What stood out most was his willingness to be both a coach and a human being — open, vulnerable, and receptive to growth himself. He consistently held a powerful space for me to confront myself, grow, and step into greater self-expression and leadership.
Amanj leads from a place of authenticity and deep personal commitment. He created an environment built on trust, accountability, and encouragement — allowing individuals to step outside their comfort zones and realise their potential.
What I noticed most was how quickly I moved from thinking to doing. Sessions didn't leave me with more to process — they left me in motion. What sets Amanj apart is his approach. He is kind and never forces an outcome — he inspires you and brings you along. You don't feel pushed. You feel enrolled.
He helped me unlock so many ways of being I never could think I even had. His listening skills are impeccable — I felt seen and heard in his presence.
Amanj led our group like a true professional. He listened, asked the right questions, and shared insights from his own experience. I thoroughly enjoyed the experience.
Amanj helped me to have better conversations using enrolment language to more powerfully register people into my project. After the sessions I felt more empowered and confident. Talking to people in my communities is now much easier — there is no pressure to get a yes or no.
Amanj's ability to listen, ask insightful questions, and share relevant experiences made our group discussions incredibly valuable.
Amanj provided clarity and simplified direction — from zero to my first 100 followers. A great support and accountability resource.
Helping organisations align vision, operating models, teams, and execution.
Learn more →Helping founders and leaders create the clarity to lead with intention.
Learn more →Strategic product leadership, commerce strategy, and operating model design.
Learn more →A framework for measuring whether your brand gets recommended by AI, built from a real buyer journey.
Read the article →Why change is the only constant, and what that means for how you lead through it.
Read the article →What value actually means in product management, and how to define, measure, and maximise it.
Read the article →Why knowing what to do is never the real barrier — and what actually is.
Read the article →
I founded my first company from a university bedroom and grew it into an international agency. Today I lead global commerce transformation at a Fortune 500, and coach founders and leaders navigating the same complexity.
In 2020 I burned out. I had become good at building businesses and hadn't built a life that could sustain them. That changed how I lead, how I build teams, and why I became a coach — not from theory, but from having built at every level and paid the price when I built without clarity.
More about me →If you're building products, leading change, or growing a business, I'd love to help you create the clarity needed to move forward.
Let's Talk →