I built my first business from a university bedroom.
I do something almost no coach does — I'm still in the arena. By day, I lead global digital transformation at a Fortune 500 company. By design, I coach leaders navigating the same complexity I face every day. That dual perspective is what makes the conversations different.
No blueprint. No safety net. Just a belief that I could figure it out — and enough stubbornness to keep going until I did.
That agency became the foundation of everything that followed. Consulting. Freelancing. Interim leadership. And eventually, a global transformation mandate at a Fortune 500 company.
"I built a digital agency from a university bedroom, grew it to serve over 100 clients across Europe, burned out at the peak of it in 2020, rebuilt myself completely, and now lead at the highest level of my career while helping founders find the same shift without paying the same price I paid."
Today I operate at the intersection of two worlds most people keep separate — global digital transformation by day, and coaching founders and senior leaders alongside it.
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