01Starting a new business
“I’m starting a new business…”
- “How do I land my first client?”
- “What should I build — and what should I focus on?”
- “I don’t know where to start.”
Founder coaching & advisory
Starting something new — or growing what you’ve built?
I help founders uncover what’s really blocking progress — and move forward.
Where you are
Does this sound like you?
02Growing an existing business
“I have a business, but…”
- “I have to work so hard just to keep the machine moving. How can I change that?”
- “My team isn’t working the way I want. How can I improve that?”
- “I want to focus on other things — not operations.”
The real cost
Staying stuck is never free.
Money
The business isn’t growing.
Your health
You work so much that you stop taking care of yourself.
Your team
The good people start to leave.
Your relationships
The people closest to you feel it too.
How I help
Two ways to work together.
Both work whether you’re starting a new business or growing an existing one. You choose the way that fits.
Coaching
You find the answers.
I guide you to find your own answers. You discover your blind spots and shift how you see yourself — so the next time you face a similar situation, you know how to deal with it.
- 1-hour sessions
- Face to face in Veenendaal, or online by video call
- For the best results: at least 3 sessions — once a month or every two weeks
Advisory
You get my advice.
You bring a challenge and tell me the situation. I tell you what I would do — and what you should do next.
- 1-hour sessions
- Face to face in Veenendaal, or online by video call
- Book a session when you have a challenge
How it starts
Start with one hour.
Send an enquiry
Tell me what you’re facing. I reply personally within 24 hours.
A call to see if we’re a match
If it fits, we choose together: coaching or advisory.
Start with one session
One hour. If it works for you, we continue — for example one conversation a month.
- 1 hour per session
- Veenendaal or online
- Everything is confidential
- No long-term contracts — stop whenever you want
What becomes possible
Clarity you can see — in action.
Ideas, but no action yet?
You start moving.
Action, but not the results?
You see new possibilities — and new actions.
- You know where you stand.
- You know what you need to face.
- You know what you need to do.
How I work
The DARE framework.
- DefineGet clear on the challenge.
- AcknowledgeFace what keeps things stuck.
- ReauthorSee the situation differently.
- ExecuteTurn clarity into action.
Why me
I’ve sat in the chair you’re in.
I came to the Netherlands at 19 and have reinvented myself more than once. I built a business — and burned out. Then I joined an organisation, where I built and scaled products, and went on to lead global transformations. Alongside that, I have been coached, and have been coaching others, since 2022.
So I bring four kinds of knowledge together:
Entrepreneur
I’ve built and run a business — and burned out doing it.
Product leader
I’ve built products and scaled them.
Transformation leader
I’ve led global transformations from the inside.
Coach
Coached, and coaching others, since 2022.
- Years
- 15+
- Digital platforms delivered
- 100+
- People led across teams
- 45+
★★★★★
“His listening skills are impeccable — I felt seen and heard in his presence.”
★★★★★
“In less than 1 hour Amanj managed to bring me back to ground, empower me, and put me in the driving seat of my own life.”
★★★★★
“Amanj has a rare ability to ask direct, stretching questions in a way that feels supportive rather than confrontational.”
★★★★★
“He consistently held a powerful space for me to confront myself, grow, and step into greater self-expression and leadership.”
Questions
Before you decide.
Something else on your mind? Get in touch →
In coaching, I guide you to find your own answers. You discover your blind spots and learn how to handle a similar situation next time. In advisory, you bring a challenge, tell me the situation, and I tell you what I would do.
That’s what the first call is for. If we’re a match, we choose together: coaching or advisory.
One hour. Face to face in Veenendaal, or online by video call.
For coaching, plan at least three sessions to get to the bottom of it — once a month or every two weeks. Advisory works per session, whenever you have a challenge.
No. Start with one session. If it works for you, we continue — for example one conversation a month — and you can stop whenever you want.
Yes. Everything we discuss is confidential.
€200 per 1-hour session.
No. Coaching focuses on discovering your blind spots, getting into action and moving forward. If you’re dealing with other issues, always talk to a therapist.
English and Dutch.
Get in touch
You don’t need the answer before we talk.
Bring the situation. We’ll find what’s in the way — together.
- I reply personally within 24 hours.
- Everything you share is confidential.
- No long-term contracts.
Thank you — your message is on its way.
I reply personally within 24 hours.