Founders starting a business
- “I have the idea. Why am I not moving?”
- “Am I really the one to lead this?”
Executive Coaching
Find your own answers — and the clarity to act on them.
One-to-one coaching for founders and leaders. We look at what is really blocking you, you discover your blind spots — and you get moving again.
- 1-hour sessions
- Veenendaal or online
- Fully confidential
- No long-term contract
Who it’s for
For leaders who carry a lot — and want to move.
I work one to one with the person, not the role. Maybe one of these sounds familiar.
Founders growing a business
- “Everything still runs through me.”
- “The business has grown. Have I?”
Transformation leaders
- “I’m carrying this change — and it’s carrying me.”
- “How do I lead people through AI without losing them?”
Product leaders
- “I’m stuck between what everyone wants.”
- “I lead more people than ever. Who am I as a leader?”
What changes
Clarity that shows in action.
Coaching is not about feeling better for an hour. It is about what you do differently afterwards — and knowing how to handle it yourself next time.
From ideas to action
You have ideas, but nothing moves. You find out what is holding you back — and you start acting.
From effort to new possibilities
You work hard, but the results don’t come. You see possibilities you couldn’t see before — and new actions follow.
From unclear to empowered
You know where you stand, what you need to face, and what you need to do.
What coaching is
I don’t give you the answers. You find them.
Coaching — this page
You find your own answers.
- You discover your blind spots.
- You shift how you see yourself as a leader.
- You get into action — and keep moving.
- Next time, you handle it yourself.
Not advisory
Want my advice instead?
In advisory, you bring a business challenge and I tell you what I would do. That is a different conversation — and sometimes the right one.
Not therapy
Forward, not backward.
Coaching focuses on discovering blind spots, getting into action and moving forward. For other issues, a therapist is the right person to talk to.
Not sure which one you need? That’s what the first call is for.
How we work
Four steps. One conversation at a time.
Our sessions follow DARE, the framework I built from my own transformations and from ontological coaching.
- DefineWhat do you want — and where do you stand today?
- AcknowledgeWhat is really there — including what you haven’t been seeing.
- ReauthorThe story you tell about it — and what becomes possible.
- ExecuteClear next steps you take between sessions.
Format & investment
Simple, and on your terms.
Real change takes a few conversations. I recommend at least three sessions, every two weeks or once a month — so there is time to act in between.
No long-term contract: start with one session and stop whenever you want.
Executive coaching session
€200per 1-hour session
- At least 3 sessions recommended, every two weeks or monthly
- Face to face in Veenendaal, or online by video call
- Everything is confidential — also from your employer
- Your organisation can pay — I invoice through my company
- In English or Dutch
How it starts
First, we see if we’re a match.
Send an enquiry
Tell me a little about you and what is on your mind. I reply personally within 24 hours.
A call to see if we’re a match
We talk about what you want to work on, and decide together: executive coaching, coaching or advisory.
Our sessions
We work through your topics, one hour at a time. You find the answers — yourself, or through our conversation.
Why work with me
I’ve transformed myself — more than once.
From entrepreneur to product leader, to transformation leader, to coach — and I’m still growing. I know what it is to be stuck, and what it takes to move. I don’t think above you; I think alongside you.
Ontological coaching
Studied and practised since 2022 — coaching others, and being coached myself.
Adlerian psychology
A grounding in how people find courage, belonging and direction.
A leader today
Leading 45+ people across a global transformation at a Fortune 500 company.
A founder before that
Founded UX Maze, my first company, and built businesses of my own since.
- Years of building and leading
- 15+
- People led across teams
- 45+
- Coaching since
- 2022
★★★★★
“In less than 1 hour Amanj managed to bring me back to ground, empower me, and put me in the driving seat of my own life.”
★★★★★
“He consistently held a powerful space for me to confront myself, grow, and step into greater self-expression and leadership.”
★★★★★
“Amanj has a rare ability to ask direct, stretching questions in a way that feels supportive rather than confrontational.”
★★★★★
“His listening skills are impeccable — I felt seen and heard in his presence.”
Questions
Before you decide.
Something else on your mind? Get in touch →
One-to-one conversations in which I guide you to find your own answers to what you face as a leader. You discover your blind spots, shift how you see yourself, and get into action.
Founders starting or growing a business, transformation leaders — including those leading change in the time of AI — and product leaders. I work one to one, not with teams or whole organisations.
In coaching, I guide you to find your own answers — so next time you know how to handle a similar situation yourself. In advisory, you bring a business challenge and I tell you what I would do.
No. Coaching focuses on discovering blind spots, getting into action and moving forward. For other issues, a therapist is the right person to talk to.
I recommend at least three, every two weeks or once a month. There is no long-term contract: you can start with one session and stop whenever you want.
€200 per 1-hour session.
Yes, your organisation can pay — I invoice through my company. What we discuss stays between us, also when your employer pays.
One hour. Face to face in Veenendaal, or online by video call.
Nothing formal. Bring what is on your mind — a situation, a decision, or the feeling that something needs to change.
English and Dutch.
Get in touch
Bring what’s on your mind. Let’s look at it together.
Tell me a little about where you are. You don’t need it all worked out — that’s what we’ll do together.
- I reply personally within 24 hours.
- Everything you share is confidential.
- No long-term contracts.
Thank you — your message is on its way.
I reply personally within 24 hours.