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Business · Commerce · Product

Advisory.
I tell you what I see.

Bring me the business problem you're trying to solve. I'll help you see what's really going on, determine what needs to happen next, and challenge the thinking that got you here.

I work with founders and leaders on complex business, commerce and product challenges — bringing 15+ years of experience across entrepreneurship, e-commerce, digital products and global transformation.

Start a conversation See what I advise on
Amanj Hamid
Working with
Founders & leaders · Startup to enterprise
Who this is for

When you need an experienced outside perspective.

The problem might look different from the outside, but the pattern is often the same: something important isn't moving, and you need to understand why.

The Founder

Growth has slowed. Profit isn't where it should be. Your team needs more ownership. Too much still depends on you. You want to scale without creating more complexity.

Examples
—Business strategy & growth
—Profitability & costs
—Organisation & team challenges
—Founder dependency
—Scaling
—Product & commerce decisions
The Business Leader

You need to make an important decision, solve a business problem or determine what deserves attention next.

Examples
—Strategy
—Priorities
—Business models
—Growth
—Operating models
—Difficult decisions
The Product or Commerce Leader

You're navigating product, commerce or customer experience challenges where business, technology and customer needs don't line up neatly.

Examples
—Product strategy
—Commerce strategy
—Customer experience
—Prioritisation
—Portfolio decisions
—Business / product / technology alignment

If the primary challenge is leading the transformation itself, explore Leadership & Transformation →

You may already know the problem.

The more useful question is: why isn't it being solved?

Revenue isn't growing.
The team isn't performing.
The product isn't gaining traction.
The commerce experience isn't working.
The strategy isn't translating into execution.

Sometimes the obvious problem is only part of the story. There may be assumptions, competing priorities, organisational patterns or decisions that haven't been made.

My job is to help you see what's really happening, challenge what needs challenging, and work out what to do next.

Business · Commerce · Product

Three lenses. One business.

Business problems rarely stay inside one discipline. I use three lenses to understand what's really happening.

Business

How the business creates, captures and scales value.

—Growth
—Profitability
—Business models
—Strategy
—Priorities
—Operating model

Commerce

How customers buy and how the business creates commercial value.

—E-commerce
—Unified commerce
—Marketplace
—B2B / B2C
—Customer experience
—Commerce platforms

Product

How the organisation decides what to build, why and for whom.

—Product strategy
—Product organisation
—Roadmaps
—Prioritisation
—Portfolio
—Product / business / technology alignment

These aren't three separate consulting disciplines. They're three lenses I use to understand the same business problem.

When the problem is bigger than the product.

Sometimes the challenge isn't a product, commerce or business decision. It's the organisation around it.

When that happens, transformation becomes part of the work — aligning people, operating models, ownership and decisions around what needs to change.

Explore Leadership & Transformation →
Why Amanj

I've been on both sides of the decision.

I've built businesses, digital products and ecommerce platforms. I've led complex transformation inside a global organisation. I've built operating models, aligned senior stakeholders and made decisions where there was no obvious answer.

15+
Years — business, products & transformation
100+
Digital platforms delivered
Multiple
Countries — global transformation
45+
People led indirectly

I'm building this practice alongside my corporate leadership role. These figures reflect my career experience, not results from independent advisory clients.

What you get

What you get.

A clear diagnosis

What is actually getting in the way.

An outside perspective

Someone who isn't invested in the existing story.

A point of view

What I believe needs to change — and why.

A way forward

Clear priorities and practical next steps.

Not another strategy document. A clearer understanding of what needs to change.

The offer

Advisory

For founders and leaders who need an experienced thinking partner around a significant business, commerce or product challenge.

We work through the problem, challenge assumptions, identify what matters and determine what needs to happen next.

The first step

Advisory Session

€350 · 90 minutes

Bring one important challenge.

We'll work through it together and leave with a clearer view of what's really happening, what matters and what you can do next.

Book an Advisory Session →
Over time

Ongoing Advisory

For founders and leaders working through a more complex or ongoing challenge who want an experienced outside perspective over time.

Potential areas
—Business strategy
—Growth
—Product
—Commerce
—Organisational challenges
—Strategic decisions
—Transformation-related challenges
Start a conversation →

Limited fractional leadership engagements may be available for specific business, product or commerce challenges.

Questions worth asking

Frequently asked questions

If you are considering working with me, you probably have a few of these. Good.

Still have questions? Start a conversation →
Coaching helps you find your own answer to how you lead. Consulting typically means a team, a project and a deliverable. Advisory is neither. It is direct input on a specific business, commerce or product challenge, from someone who has built and led them, not just studied them. You bring the problem, I tell you what I see.
Any significant business, commerce or product challenge, even if it isn't perfectly framed yet: a growth or profitability problem, a stalled strategy, a platform or product decision, priorities that aren't lining up. You don't need to diagnose it yourself first.
A clear view of what's really happening, an outside perspective on your situation, a direct point of view on what needs to change, and practical next steps. Not another strategy document. A clearer understanding of what to do next.
Executive Coaching works at the personal level. It helps you find your own answer to how you lead and decide. Advisory works at the decision level. I give you a direct, expert view on a specific business, commerce or product question. One helps you think. The other tells you what I see.
In their words

What people say about working with me

What truly sets him apart is his ability to lead large-scale transformations. He has a remarkable talent for breaking down complex initiatives into well-defined workstreams and execution layers, enabling teams to move with confidence while maintaining alignment to the overall vision.

Shailendra Mishra
Shailendra Mishra
Associate Director
Start a conversation

Tell me what you are navigating.

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The more specific you are, the better.

All enquiries handled with full confidentiality.

You may already know the problem.
Let's work out what's really going on.

Book an Advisory Session
Start a conversation