About Amanj Hamid | Business Coach & Transformation Advisor

Why I do this work

I built something real. Lost myself in it. And rebuilt from the ground up.

I built a digital agency from a university bedroom, grew it to serve over 100 clients across Europe, burned out at the peak of it in 2020, rebuilt myself completely, and now lead at the highest level of my career while helping founders find the same shift without paying the same price I paid.

Pillar one

I built something real

I started my first business from a university bedroom at 22. I built a digital agency that grew to serve over 100 clients across Europe with a remote international team. I know what it costs to build something from nothing. I know the loneliness of being the one who holds everything.

Pillar two

I lived the burnout

In 2020 I burned out. Not from reading about it. From living it. I kept going on the outside while something in me quietly fell apart. That experience is the most important thing I bring to every conversation. Not my credentials. Not my frameworks. The fact that I know exactly what running on adrenaline until you cannot anymore actually feels like.

Pillar three

I rebuilt differently

I did not retreat. I went freelance deliberately. Did the deep work. And stepped into the most senior role of my career — leading global transformation inside a Fortune 500 company. Not despite the burnout. Because of what it taught me. The other side of burnout is not less. It is more. Done differently.

My journey

The path was not straight. It rarely is for the people who go deepest.

Age 19 · Kurdistan to Netherlands

A new life from nothing

My first jobs in the Netherlands were not glamorous. Farm work. Pizza kitchens. Sandwich bars. I took everything I could get — because I could not land anything else when I arrived at 19.

But I refused to stay there. I brought myself up to the Dutch standard by learning every single day. From the university. From the small businesses I started helping alongside my studies. From every conversation, every mistake, every environment that was completely different from anything I had known before.

Two things kept me going: focus on what you can influence, and learn and adapt every day. That stubbornness — to keep growing no matter where you are starting from — is the same thing I now recognise in every founder I work with.

Age 22 · First business

First business from a university bedroom

In my second year of university I launched my first business — helping small businesses get online. No blueprint. No safety net. Just a belief that I could figure it out, and enough stubbornness to keep going. That became the foundation of what would grow into a full agency.

2016 – 2020 · The agency years

Building across Europe

The agency grew. Over 100 clients across Europe. A remote international team. Real revenue, real responsibility, real pressure. I was building something — and it was running me. I did not see the wall coming until I hit it.

2020 · The turning point

Burnout — and the beginning of the inward journey

In 2020 I hit a wall. Not dramatically. Quietly. In the way where you keep going but something in you is off. I found myself in the mountains of Austria, forced to slow down for the first time. That silence changed everything. I began the work I had been avoiding — ontological coaching, deep personal development, learning to lead from a completely different place. Not a pause. A beginning.

2021 – 2022 · Rebuilding deliberately

Freelance, coaching, and going deeper

I did not retreat after burnout. I went freelance deliberately. eCommerce consulting, product leadership, interim work. I rebuilt my career on my own terms while going deeper into the coaching and personal development work that had started in 2020. This is also when I began working with my first coaching clients — bringing everything I was learning directly into practice.

2023 · A first — becoming an employee

The most senior role of my career

For the first time in my career I became an employee. Not because I had to. Because the mandate was significant enough to say yes to. I stepped into a senior leadership role inside a global Fortune 500 company — leading digital transformation across countries and cultures. I walked into it a completely different person than the one who burned out in 2020.

Today

Two worlds. One purpose.

By day I lead global digital transformation inside a Fortune 500 company. Alongside that I coach founders and senior leaders who are succeeding by every external measure and still feel that something is off. Most coaches have left the arena. I have not. That dual perspective — still in the room, not watching from the sidelines — is what makes these conversations different.

Who I work with

Two audiences. One approach.

Founders and business owners

You have built something real. You are successful by every external measure. And you cannot switch off. You lie awake at night. You are present everywhere except in your own life. You need someone who has built something real themselves — and who knows how to ask the question that changes everything.

→Business Coaching →Advisory Strategy Call · €350

Senior leaders inside organisations

You are a Product Leader, Transformation Leader, or Digital Leader navigating complexity you cannot fully control. Accountable for outcomes without always having the authority to match. You need someone who has sat in that room — and understands the difference between what the organisation says it wants and what actually needs to happen.

→Transformation Advisory →Advisory Strategy Call · €350

How I work

I do not direct. I do not fix. I ask the question nobody else dares to ask.

I work from the DARE framework — Define, Acknowledge, Rewrite, Execute. Not because frameworks are the answer, but because this one works at the level that actually matters: identity. Not habits. Not schedule. Who you are being underneath all the doing.

Most coaching stays on the surface — goals, accountability, action plans. This goes deeper. To the patterns, the beliefs, the stories running in the background that are shaping your decisions without your permission. That is where the real shift happens.

He was fully present. He understood what it is like to build, to lead, to perform. He made me see clearly.

The DARE Framework

Define

Get radically clear on what is actually happening. Not the surface problem — the real one underneath.

Acknowledge

See and own what is true right now. The patterns and beliefs driving behaviour without your permission.

Rewrite

Shift the identity layer. Not the habits. Who you are being underneath all the doing.

Execute

Move from a completely different place. Not harder. Not faster. Clearer.

Education & Credentials

Qualified in the field and in the trenches.

16 Years Across

Entrepreneurship

University bedroom · 100+ clients across Europe

eCommerce & Product

Global platforms at scale

Digital Transformation

Multi-country mandate · Fortune 500

Coaching & Advisory

Founders & senior leaders across Europe

Bachelor of Science — ICT

Hogeschool van Arnhem en Nijmegen (HAN) · Netherlands

PSM

Professional Scrum Certifications

Scrum.org · Agile leadership & product delivery

PSM IPSM IIPSPO IPSPO IIPAL I

Business Coach & Transformation Advisor

Since 2022 · 25+ clients · Founders & senior leaders across Europe

Ontological Development & Coaching

Since 2020 · Transformational training & coaching

The Forum

Advanced Course

Self Expression & Leadership Program

Introduction Leaders Program

Communication Courses

Team Management & Leadership Program

Multiple Seminars & Coaching Programs

Featured & Recognised

Where I have shown up

Speaker — TechEx Europe

Digital Transformation track · RAI Amsterdam · 8,000+ attendees

Panel

F500

Senior Leader — Global Fortune 500

Digital transformation · Multi-country mandate · Since 2023

Current

Growth Minds Podcast

Episode #1 · Starting over from scratch · Dutch entrepreneurship podcast

Podcast

Next Level Branding Podcast

eCommerce, transformation & entrepreneurship

Podcast

Product Owner Podcast

Product leadership & agile transformation

Podcast

I am still in the arena.
That is what makes the difference.

I built something real. Lost myself in it. And rebuilt from the ground up.

The path was not straight. It rarely is for the people who go deepest.

Two audiences. One approach.

Founders and business owners

Senior leaders inside organisations

I do not direct. I do not fix. I ask the question nobody else dares to ask.

Qualified in the field and in the trenches.

Where I have shown up

Your business is ready for the next level. Are you?

I am still in the arena.That is what makes the difference.

I built something real. Lost myself in it. And rebuilt from the ground up.

The path was not straight. It rarely is for the people who go deepest.

Two audiences. One approach.

Founders and business owners

Senior leaders inside organisations

I do not direct. I do not fix. I ask the question nobody else dares to ask.

Qualified in the field and in the trenches.

Where I have shown up

Your business is ready for the next level. Are you?

I am still in the arena.
That is what makes the difference.