I've spent 15+ years building businesses, products, platforms and teams — from a university bedroom to leading complex global transformation.
Today, I bring that experience together to help founders and leaders see what is really going on, make better choices and move what matters forward.
I build. I lead. I create clarity.
What began with websites and digital projects grew into UX MAZE, an international eCommerce agency delivering 100+ digital platforms across Europe — teaching me what it means to build something from nothing.
Through eSavvy, I moved from building to helping business leaders decide what to build, why it mattered, and how their organisation needed to change around it — the beginning of a shift from doing the work to seeing the bigger picture.
Doing more wasn't moving me forward — it taught me that success isn't sustainable if the way you're operating isn't, and it changed how I think about leadership and how I work with people.
What are you really trying to achieve? What are you assuming? What are you avoiding?
Since 2021, I've worked inside a large, multinational organisation, moving from business analysis and product ownership into global transformation and product leadership, leading complex change across multiple markets, aligning business, product, technology and people without relying on formal authority.
You don't need authority to create movement. You need clarity, trust and alignment.
Alongside my professional career, I spent four years immersed in ontological leadership and transformational development — first experiencing the work myself, then practising it and supporting others through their own transformation.
It changed how I listen, how I ask questions and how I work with people. It became a foundation for how I coach, lead and create movement.
Pushing harder at the visible problem feels like progress. Often it isn't. A transformation can look like a technology problem, a team like a performance problem, a founder like they have a growth problem — but the real issue usually sits underneath: in how people think, what they haven't acknowledged, or assumptions that are no longer true.
My work starts by looking underneath the obvious problem.
Clarity. Alignment. Action.
I work with founders, senior leaders and organisations in three ways.
The business is the focus.
Complex business problems rarely sit neatly inside one function. I help you work through business, growth, commerce, product and strategic challenges — and determine what needs to happen next.
Explore Advisory →The organisation is the focus.
Lead complex change with greater clarity, alignment and ownership. I help leaders navigate transformation, operating models, organisational complexity and the gap between strategy and execution.
Explore Leadership & Transformation →The person is the focus.
A space to think clearly, challenge what is keeping you stuck, make difficult decisions and move forward — with someone who listens deeply and asks the questions others may not.
Explore Executive Coaching →Reflections from people I've coached and supported through leadership and personal transformation.
Amanj has a rare ability to ask direct, stretching questions in a way that feels supportive rather than confrontational. His coaching creates space to see more clearly, think more calmly, and take more intentional action.
He helped me unlock so many ways of being I never could think I even had. His listening skills are impeccable — I felt seen and heard in his presence.
What truly sets him apart is his ability to lead large-scale transformations. He has a remarkable talent for breaking down complex initiatives into well-defined workstreams and execution layers, enabling teams to move with confidence while maintaining alignment to the overall vision.
You may already know the problem. The more useful question might be: what's really getting in the way? Let's explore it.
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