About Amanj Hamid

I build. I lead.
I create clarity.

Sixteen years across startup, consulting, and enterprise. Founder of an agency that delivered 100+ platforms across Europe. Today leading global commerce transformation at a Fortune 500 — and coaching founders and leaders building something real.

This page is longer than most. That is intentional. If you are considering working with me, you should know who you are dealing with.

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Currently

Product, Commerce & Transformation Leader

Global Fortune 500 · Executive Coach

Why I do this work

Burnout in 2020 changed my definition of success.

I had become good at building businesses. I had not built a life that could sustain them. I kept going on the outside while something in me quietly fell apart — not dramatically, just steadily, the way it happens when you do not stop long enough to notice.

I did not retreat. I went freelance deliberately. Did the work — four years of intensive ontological coaching and development practice. And stepped into the most senior role of my career. Not despite the burnout. Because of what it taught me.

That experience changed how I lead, how I build teams, and why I became an executive coach. I do not coach from theory. I coach from having built at every level — and from having paid the price when I built without clarity.

Austria · July 26, 2020

My journey

Sixteen years, every stage a company can exist at.

2010 · First business

A university bedroom, and no blueprint

While still a student I started my first company — websites, branding, SEO and ads for local businesses. Selling, delivering, learning what clients actually need versus what they ask for. That is where everything started.

2013 – 2015 · eCommerce consulting

Learning to sit between business and technology

My first professional eCommerce role, delivering Magento implementations across Europe while running my own business on the side. I learned to make business, technology, and customer experience talk to each other. That skill became the foundation for everything that followed.

2016 – 2018 · The agency years

100+ platforms across Europe

I evolved that first venture into an international eCommerce agency. We delivered more than 100 digital platforms across Europe, grew revenue past €400,000 annually, and built a fully remote international team years before remote-first became normal. I owned it end to end.

2019 · A shift in focus

From building platforms to advising the leaders who own them

After thirteen years of building and running an agency, I founded a strategy and transformation consultancy. eCommerce strategy, platform selection, digital operating models. As client needs expanded from technology decisions into organisational change, this evolved into the advisory and coaching practice I run today.

2020 · The turning point

Burnout — and the beginning of the inward journey

I hit a wall. Not dramatically. Quietly. In the way where you keep going but something in you is off. I began the work I had been avoiding — intensive ontological coaching and personal development, learning to lead from a completely different place. Not a pause. A beginning.

2021 – 2023 · Earning it from zero

No title, no contract, no history — every step earned

I joined a global Fortune 500 organisation as a freelancer. No title. No contract. No history inside the business. Every opportunity that followed was earned through trust, impact, and delivery — the first of several role expansions that came without a mandate.

Today

Leading transformation. Coaching alongside it. At the same time.

I lead a unified commerce transformation across twenty markets — three platforms, one product vision, no inherited roadmap. Alongside that, I coach founders and leaders navigating the same complexity. Not as a next chapter. At the same time. That dual perspective is what makes these conversations different.

How I help

Four ways to work together.

Executive Coaching

1:1 with founders and leaders on leadership identity, strategic thinking, executive presence, and getting unstuck.

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Enterprise Transformation

Helping organisations align vision, operating models, teams, and execution.

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Advisory

Product and commerce strategy, fractional leadership, and one-off strategy sessions for founders and teams.

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Speaking

Leadership, transformation, building without burning out, and leading without authority.

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How I work

I do not direct. I do not fix. I ask the question nobody else dares to ask.

Most coaching and advisory work stays on the surface — goals, accountability, action plans. This goes deeper, to the patterns and operating assumptions running underneath the decisions you are making right now.

The method I use is called DARE — Define, Acknowledge, Rewrite, Execute. Not because frameworks are the answer, but because this one works at the level where change actually happens.

He was fully present. He understood what it is like to build, to lead, to perform. He made me see clearly.

The DARE Method

Define

Get radically clear on what is actually happening. Not the surface problem — the real one underneath.

Acknowledge

See and own what is true right now. The patterns and beliefs driving behaviour without your permission.

Rewrite

Shift the thinking underneath the doing. Not the habits. Not the schedule.

Execute

Move from a clearer, steadier place. Not harder. Not faster.

Client Stories

What others say

Real words from founders, executives and leaders who have done the work.

★★★★★

In less than 1 hour Amanj managed to bring me back to ground, empower me, and put me in the driving seat of my own life. The calls were the equivalent of weeks of psychotherapy.

Denisa Erten

Product Leader

★★★★★

Amanj has a rare ability to ask direct, stretching questions in a way that feels supportive rather than confrontational. His coaching creates space to see more clearly, think more calmly, and take more intentional action.

Zoe Dyer

Chief Product Officer

★★★★★

What stood out most was his willingness to be both a coach and a human being — open, vulnerable, and receptive to growth himself. He consistently held a powerful space for me to confront myself, grow, and step into greater self-expression and leadership.

Bart Minne

Interim Director Business Developer

★★★★★

Amanj leads from a place of authenticity and deep personal commitment. He created an environment built on trust, accountability, and encouragement — allowing individuals to step outside their comfort zones and realise their potential.

Reena Sidar

Senior Talent Acquisition Partner

★★★★★

What I noticed most was how quickly I moved from thinking to doing. Sessions didn't leave me with more to process — they left me in motion. What sets Amanj apart is his approach. He is kind and never forces an outcome — he inspires you and brings you along. You don't feel pushed. You feel enrolled.

Paola

Yoga Teacher

★★★★★

He helped me unlock so many ways of being I never could think I even had. His listening skills are impeccable — I felt seen and heard in his presence.

Rawan Dashti

Entrepreneur

★★★★★

Amanj led our group like a true professional. He listened, asked the right questions, and shared insights from his own experience. I thoroughly enjoyed the experience.

Gabriella Snell

Business & Tax Strategist

★★★★★

Amanj helped me to have better conversations using enrolment language to more powerfully register people into my project. After the sessions I felt more empowered and confident. Talking to people in my communities is now much easier — there is no pressure to get a yes or no.

Richard Dennis

Personal Coach

★★★★★

Amanj's ability to listen, ask insightful questions, and share relevant experiences made our group discussions incredibly valuable.

Ronz Co

Licensed Psychometrician

★★★★★

Amanj provided clarity and simplified direction — from zero to my first 100 followers. A great support and accountability resource.

Hans Gullickson

Artist

10 reviews

I build. I lead.
I create clarity.

Burnout in 2020 changed my definition of success.

Sixteen years, every stage a company can exist at.