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Letters on clarity, transformation, and leadership.

Written from real experience — building, leading, and coaching — not theory. New letters roughly weekly.

Enterprise Transformation Leadership Product & Commerce Executive Clarity Building
July 10, 2026 · Product & Commerce

How Visible Is Your Brand Inside AI Answers? A GEO Framework for B2B Commerce

Prompts are not the new keywords. They are audit instruments. A full framework for measuring whether your brand gets recommended by AI, built from a real end-to-end buyer journey.

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New letters roughly weekly. Check back soon.

Organisations don't transform.
People do.

If you're building products, leading change, or growing a business, I'd love to help you create the clarity needed to move forward.

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