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Enterprise Transformation · Netherlands or Remote

Leading complex transformation inside organisations that already exist.

Not advice from the outside. I design the vision, build the operating model, and align the stakeholders — because I am doing it right now, at scale, inside a Fortune 500.

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16+
Years across startup, consulting, enterprise
20
Markets — unified commerce transformation
45+
People organised into a new operating model
€3M → €9M
Revenue growth delivered for a client
Sound familiar?

You have the mandate. You do not have the map.

You are leading a transformation with no inherited roadmap and no existing operating model
Stakeholders across business, product, and technology are all pulling in different directions
The strategy exists in slides. It does not exist in how people actually work
You are accountable for outcomes that depend on people who do not report to you
Nobody before you has done exactly this, and there is no playbook to follow
Why this is different

I am not consulting on transformation. I am running one.

Right now, I am leading a unified commerce transformation across twenty markets — no inherited roadmap, no existing operating model. I built both from scratch. Everything I bring to this work is current, not historical.

I do not just design the operating model. I coach the people who have to run it. Product owners, tech leads, design leads — the people actually making the transformation work day to day. And something consistent happens: they start coaching their own teams the same way. The way I work with someone becomes the way they work with the people around them. That is not something I planned for. It is the feedback I keep getting.

Others give you
A framework that has never run a real transformation programme
Advice from someone who has only ever advised
A structure with no plan for the people who have to run it
I give you
Someone running a real transformation programme right now
An operating model built to be run, not just presented
The people inside it developed, not just reorganised
Beyond the operating model

I do not just redesign the structure. I develop the people inside it.

Every transformation programme lives or dies on the people running it, not the org chart describing it. Alongside the operating model work, I coach the product owners, tech leads, and design leads who are actually delivering the change — the same way I coach founders and executives. The pattern I keep seeing: the way I work with them becomes the way they start working with their own teams. Coaching does not stay with one person. It moves through the organisation.

Product owners
Sharper prioritisation, clearer stakeholder conversations
Tech leads
Leading without needing to be the smartest person in the room
Design leads
Influence that does not depend on authority
Who this is for

For leaders accountable for transformation at real scale.

VP / Director of Transformation

A mandate to change something that does not want to change, with the whole organisation watching whether you deliver.

Operating model design
Stakeholder alignment

Head of Product / Commerce leading change

Running a transformation programme on top of your existing responsibilities, with a team that needs developing while the work is underway.

Vision & strategy
Team & capability building

C-suite sponsor

You need an execution partner who can actually run the programme, not just diagnose it and hand you a report.

End-to-end programme design
Embedded delivery, not a deck
Be honest with yourself

This works — if the organisation is genuinely ready for it.

This is for you if
You have real executive sponsorship for the change
You want the people in the programme developed, not just reorganised
You are prepared for an embedded partner, not a slide deck
This is not for you if
You want a diagnosis and a report, not delivery
There is no real mandate for change behind the initiative
You need a small, one-off strategy session — that is the Advisory Strategy Call
Client Stories

What others say

★★★★★

In less than 1 hour Amanj managed to bring me back to ground, empower me, and put me in the driving seat of my own life. The calls were the equivalent of weeks of psychotherapy.

Denisa Erten
Denisa Erten
Product Leader
★★★★★

Amanj has a rare ability to ask direct, stretching questions in a way that feels supportive rather than confrontational. His coaching creates space to see more clearly, think more calmly, and take more intentional action.

Zoe Dyer
Zoe Dyer
Chief Product Officer
★★★★★

What stood out most was his willingness to be both a coach and a human being — open, vulnerable, and receptive to growth himself. He consistently held a powerful space for me to confront myself, grow, and step into greater self-expression and leadership.

Bart Minne
Bart Minne
Interim Director Business Developer
★★★★★

Amanj leads from a place of authenticity and deep personal commitment. He created an environment built on trust, accountability, and encouragement — allowing individuals to step outside their comfort zones and realise their potential.

Reena Sidar
Reena Sidar
Senior Talent Acquisition Partner
★★★★★

He helped me unlock so many ways of being I never could think I even had. His listening skills are impeccable — I felt seen and heard in his presence.

Rawan Dashti
Rawan Dashti
Entrepreneur
★★★★★

What I noticed most was how quickly I moved from thinking to doing. Sessions didn't leave me with more to process — they left me in motion. He is kind and never forces an outcome — he inspires you and brings you along. You don't feel pushed. You feel enrolled.

P
Paola
Yoga Teacher
★★★★★

Amanj led our group like a true professional. He listened, asked the right questions, and shared insights from his own experience. I thoroughly enjoyed the experience.

Gabriella Snell
Gabriella Snell
Business & Tax Strategist
★★★★★

Amanj's ability to listen, ask insightful questions, and share relevant experiences made our group discussions incredibly valuable.

Ronz Co
Ronz Co
Licensed Psychometrician
★★★★★

Amanj provided clarity and simplified direction — from zero to my first 100 followers. A great support and accountability resource.

Hans Gullickson
Hans Gullickson
Artist
9 reviews
Where I help

Four pillars. One integrated programme.

Vision & Strategy
A direction the whole organisation can actually align behind.
Operating Model Design
How decisions get made, who owns what, how work actually flows.
Stakeholder Alignment
Getting people pulling in different directions to move together.
Coaching & Capability Building
Developing the product owners, tech leads, and design leads who make it work.
How it works

Three steps. No complexity.

1
Start a conversation
We talk through what you are navigating and whether this is the right fit.
2
We design the programme
Vision, operating model, and the people plan — built around your organisation, not a template.
3
We deliver it, together
Embedded, hands-on, developing the people running it as we go.
How we work together

One way to start.

Every engagement begins with a conversation.

Fractional or full-time

Enterprise Transformation

Vision, operating model, stakeholder alignment, and capability building — for organisations navigating complex, real-scale transformation.

€1,250/day
As a fractional leader. Full-time roles are a separate conversation.
+Structured around your organisation, not a template
+Embedded delivery, not a diagnosis and a report
+People developed alongside the structure
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Only need to think through one specific thing? Book a single Advisory Strategy Call →

Questions worth asking

Frequently asked questions

Advisory is flexible input on a specific product, commerce, or transformation decision — any company stage. Enterprise Transformation is the full, embedded programme: I help design and run the transformation itself, inside a large organisation, over months.
Both. I work with the sponsoring leader on vision and operating model, and directly with the product owners, tech leads, and design leads who are actually running the change day to day.
This is built for organisations at real scale — typically multi-team or multi-market, with genuine complexity in how decisions get made. Smaller, lighter needs are better served by Advisory.
It depends on the scope of the transformation, but these are not one-off sessions — expect a programme measured in months, not weeks.
Start a conversation

Tell me what you are navigating.

Fill in the form and I will reply within 24 hours.

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Enterprise Transformation enquiry
The more specific you are, the better.

All enquiries handled with full confidentiality.

Organisations don't transform.
People do.

If you're building products, leading change, or growing a business, I'd love to help you create the clarity needed to move forward.

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