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Business Coaching Β· Netherlands

You built something real.
Now it's running you.

I work with founders and SME owners who are scaling but losing clarity. Not more strategy. A clearer head, better decisions, and a business that moves without running on your anxiety.

Start a conversation β†’ See how it works β†’

No pitch. No pressure. Just a real conversation.

Amanj Hamid
Based in
Netherlands Β· Working with founders & SMEs across Europe
16+
Years of real-world experience
5+
Years ontological coaching
25+
Founders & leaders coached
1
Thinking partner, advisor & coach
Sound familiar?

You are not failing.
You are overwhelmed.

This is not a harder work problem. It is a transition moment.

β€”You make every strategic decision alone and miss someone who will honestly push back
β€”You are busy. Very busy. But not always sure you are working on the right things
β€”You have become the person who keeps everything running β€” when you want to be the person who gives direction
β€”You are the bottleneck in your own business but cannot see clearly enough to let go
β€”You keep hitting targets and feeling nothing when you get there
What makes this different

Not a coach who has never built.
Not an entrepreneur who never stopped telling.

Most coaches have never built a business. Most entrepreneurs who turn coach never stop giving advice.

I am neither. Entrepreneur since 22. Ontological coach for four years β€” rigorously trained, not self-taught.

That means I understand your world from the inside. And I know how to ask the question that shifts it β€” not hand you another plan.
Others give you
βœ—Generic advice from someone who has never built at your level
βœ—Frameworks without understanding what it costs to use them
βœ—Advice without the questions that change how you see
I give you
βœ“A thinking partner who has lived the pressure you are under
βœ“Honest challenge β€” not just validation
βœ“The question that makes everything suddenly, uncomfortably clear
Who this is for

For founders who are serious about the next level.

The scaling SME owner

Growing but stretched too thin. You need someone to think with β€” not another framework.

β†’Clarity on priorities and direction
β†’Deciding what to let go of
β†’Leading through growth without burning out

The solo founder scaling up

Hitting the ceiling of what one person can hold. You need to know what to let go of and who to become.

β†’Scaling beyond the solo ceiling
β†’From doer to leader
β†’Knowing what to stop doing first

The startup & family business owner

Execution feels chaotic, decisions are heavy. You need someone to find the signal through the noise.

β†’Cutting through chaos to a clear path
β†’Trusted outside perspective, no agenda
β†’Faster, sharper decisions under pressure
Be honest with yourself

This is for you if β€” and only if.

This is for you if
βœ“You are willing to look honestly at your own patterns β€” not just your business problems
βœ“You want someone who will challenge you β€” not just validate you
βœ“You understand the real work happens between sessions β€” not just in them
βœ“You are ready to move from anxiety to clarity
This is not for you if
βœ—You want someone to hand you a plan and do the thinking for you
βœ—You are looking for a quick fix β€” a new tool or framework that solves it without you changing
βœ—You are not open to the possibility that the bottleneck might be you
βœ—You want to talk about your problems but are not ready to act on what you discover
Client Stories

What others say

β˜…β˜…β˜…β˜…β˜…

In less than 1 hour Amanj managed to bring me back to ground, empower me, and put me in the driving seat of my own life. The calls were the equivalent of weeks of psychotherapy.

Denisa Erten
Denisa Erten
Product Leader
β˜…β˜…β˜…β˜…β˜…

Amanj has a rare ability to ask direct, stretching questions in a way that feels supportive rather than confrontational. His coaching creates space to see more clearly, think more calmly, and take more intentional action.

Zoe Dyer
Zoe Dyer
Chief Product Officer
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What stood out most was his willingness to be both a coach and a human being β€” open, vulnerable, and receptive to growth himself. He consistently held a powerful space for me to confront myself, grow, and step into greater self-expression and leadership.

Bart Minne
Bart Minne
Interim Director Business Developer
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Amanj leads from a place of authenticity and deep personal commitment. He created an environment built on trust, accountability, and encouragement β€” allowing individuals to step outside their comfort zones and realise their potential.

Reena Sidar
Reena Sidar
Senior Talent Acquisition Partner
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What I noticed most was how quickly I moved from thinking to doing. Sessions didn't leave me with more to process β€” they left me in motion. He is kind and never forces an outcome β€” he inspires you and brings you along. You don't feel pushed. You feel enrolled.

P
Paola
Yoga Teacher
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He helped me unlock so many ways of being I never could think I even had. His listening skills are impeccable β€” I felt seen and heard in his presence.

Rawan Dashti
Rawan Dashti
Entrepreneur
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Amanj led our group like a true professional. He listened, asked the right questions, and shared insights from his own experience. I thoroughly enjoyed the experience.

Gabriella Snell
Gabriella Snell
Business & Tax Strategist
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Amanj helped me to have better conversations using enrolment language to more powerfully register people into my project. After the sessions I felt more empowered and confident.

R
Richard Dennis
Personal Coach
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Amanj's ability to listen, ask insightful questions, and share relevant experiences made our group discussions incredibly valuable.

Ronz Co
Ronz Co
Licensed Psychometrician
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Amanj provided clarity and simplified direction β€” from zero to my first 100 followers. A great support and accountability resource.

Hans Gullickson
Hans Gullickson
Artist
10 reviews
Where I can help

Five areas where founders get stuck β€” and break through.

01
Strategic clarity

What to focus on, what to let go of, what comes next. We cut through the noise and find the decision underneath.

02
Founder to leader transition

The skills that got you here are not the skills that get you to the next level. This is the hardest shift β€” and the most important one.

03
Decision-making under pressure

You make decisions constantly. We work on how you think β€” so your best thinking shows up when it counts most.

04
Getting out of the operational trap

You are the bottleneck and you know it. We work on the identity shift that lets you lead the business rather than run it.

05
Reinventing yourself for the next level

Sometimes the business you built no longer fits who you are becoming. That is not a crisis. It is the beginning of something better.

How it works

Three steps. No complexity.

01

Free 15-minute conversation

A real conversation to see if there is a fit. No pitch.

02

First session

We go beneath the surface to what is actually in the way. This is where the work begins.

03

Ongoing thinking partnership

Monthly sessions. Direct access between them. Clarity that compounds.

How we work together

Two ways to start.

Both begin with a free 15-minute conversation. Because the right fit matters more than the right package.

Single session

Advisory Strategy Call

One session. One challenge. You leave with a decision made.

€350
+60-minute focused session Β· Online
+One specific challenge β€” worked through completely
+Leave with a clear next step β€” not a to-do list
+Uses the DARE framework
Start the conversation β†’
Ongoing engagement

Founder Transformation Retainer

Ongoing partnership for founders in a transition moment.

Investment on request
+Monthly 1-on-1 sessions β€” 60 minutes on your biggest challenge
+Direct WhatsApp access between sessions
+A genuine thinking partner β€” not an accountability check-in
+Something concrete after every session
+No long-term contracts β€” monthly, because the work should speak for itself
+Grounded in ontological coaching β€” identity level, not just tactics
Start the conversation β†’
Questions worth asking

Frequently asked questions

If you are considering working with me, you probably have a few of these. Good.

Still have questions? Let's talk β†’
Neither in the traditional sense. I do not hand you a strategy document and leave. I do not just ask questions and reflect. I think with you β€” bringing real experience, honest challenge, and a sharp outside perspective. Most clients describe it as having a trusted co-founder who has already been through what they are facing.
The Advisory Strategy Call is for one specific challenge you need to think through clearly right now. One session, one challenge, complete clarity. The Founder Transformation Retainer is for founders in a longer transition β€” making a series of heavy decisions over months. One is a working session. The other is an ongoing partnership.
Some clients experience a significant shift in the first session. Others need several conversations before something fundamental unlocks. What I can tell you is that every session will leave you clearer than when you arrived. The deeper shifts β€” in how you lead, how you decide, how you show up β€” compound over months.
Scaling from founder-led to team-led. Strategic direction and prioritisation. Decision-making under pressure. Leadership identity β€” who you need to become, not just what you need to do. Getting out of the operational chaos and back into the driver's seat of your own business.
Yes. I am based in the Netherlands and work with both Dutch and international founders. Sessions are conducted in English. If you prefer Dutch β€” let us discuss.
Start with a Strategy Call. One session, one challenge, €350. If it makes sense to continue β€” we discuss it then. No pressure, no obligation.
Start a conversation

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Ready?

Your business is ready for the next level. Are you?

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Book your free discovery call β†’

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