Lead with Vision. Build with Clarity. Live with Energy.
I help product leaders, founders, and digital professionals scale their business without losing themselves, through strategic coaching, transformation, and product leadership.
Everything starts with who you are Being.
My services
I guide individuals and organizations to lead powerfully and live with balance. Explore how we can work together
Coaching
1:1 and group programs to help you reclaim your clarity, energy, and purpose.
Consultancy
Business, product, and ecommerce transformation with people at the centre.
Speaking
Talks that wake people up and bring them back to what really matters.
If you resonate with this, we should work together.
- You are a founder, PM, or digital leader feeling pulled in many directions
- You want clarity on your next move: business or personal
- You are scaling something real, but do not want to burn out
- You are smart, driven, and know there is another level, but cannot quite reach it alone
- You want to feel at ease, balanced, and on fire at the same time
You’ll leave our work together:
Clear in mind
Calm in body
Transformed in being
This is deep work.
And it lasts far beyond our sessions.
About Me
I am not just a business coach. I am your transformation partner.
My clients do not come to me just to grow their business.
They come to align their vision, strategy, and identity.
This is not life coaching.
This is not just business coaching.
This is coaching for the whole leader.
I work with leaders who are building products, companies, and futures, while also navigating energy, identity, and clarity
For over 15 years, I’ve been leading digital and business transformation across industries, cultures, and global teams.
Beyond roles and results, my true calling is empowerment, helping people and organizations unlock their truth, lead with clarity, and create meaningful outcomes from a place of alignment.
Whether I’m coaching a founder, advising a corporate team, or speaking to a room full of leaders, I bring grounded insight, emotional intelligence, and a deep respect for the human behind the business.
Let’s create a business and life that feels like home.
Why me
At 19, I started from zero. No language. No direction. Just a deep inner drive to grow.
I learned that true transformation does not start with a strategy.
It starts with who you are being.
That discovery shaped my life — and now it shapes my work.
I guide people who know there is more. Not out of lack, but out of purpose, joy, and potential.
Through my coaching, programs, and consulting, I bring:
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Clarity in moments of chaos
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Calm in seasons of growth
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Structure to help you take one small, honest step every day
My approach is not about fixing you. It is about helping you return to who you already are — powerful, creative, and ready.
If you are ready to lead yourself and others with presence, vision, and clarity — I will walk with you.
What others say
GABRIELLA SNELL
Business & Tax Strategist
Amanj has lead this group like a true professional. He consistently encouraged us to come to the meetings and push ourselves to reach our goals. He listened, asked the right questions, and shared insights from his own experience of becoming a content creator. I thoroughly enjoyed the experience
Denisa Erten
Product Leader
I met Amanj in a very delicate period of my life and in the moments when I went through a painful separation and through the fear of losing my job, he managed in less than 1 hour to bring me with my feet on the ground, to empower me, to guide me, to motivate me to make an action plan, to see things from the correct perspective and to put me in the driving seat in my own life. Honestly, the calls with him were the equivalent of weeks of psychotherapy. He really managed to transform me in one session both mentally and physically.
Ronz Co
Licensed Psychometrician
Amanj has been an amazing leader for this small group, bringing energy and expertise to the table. Despite my own inconsistent attendance – I’ve missed some calls due to various commitments and timezone difference, Amanj’s consistent encouragement and guidance have kept me engaged and motivated throughout the challenge. His ability to listen, ask insightful questions, and share relevant experiences from his own journey as a content creator has made our group discussions incredibly valuable. I’ve learned from him and the others, and I’m grateful for the opportunity to be part of this community. I felt supported and connected to the group, thanks to Amanj’s efforts to keep everyone informed and engaged. Big thanks to him for creating such a supportive and motivating environment – I’m thankful to have been part of this challenge!
HANS GULLICKSON
Artist
Amanj provided clarity, support and simplified direction for my desire to create and grow my online presence and brand. I joined a group he was hosting and immediate felt it was the right decision. On my end I needed to show up and develop consistency. I think I learned the most, simply from watching how he engaged with our group and also with the thoughtful pointers he gave me. He was helpful in me moving from a total beginner to someone ‘building online’. Basically zero to my first 100 followers. Which in theory is the hardest part because you have zero momentum or clues what works. So he’s groups was a great support and goal setting / accountability resource.